Why study media studies?
Twenty years ago the media could be summed up as mainly print (newspapers and magazines) and audiovisual (television, radio and films). Audiences today have access to a huge number of additional channels that let us receive news, entertainment, information and advertising. This new digital media includes the Internet and mobile phones, which provide us with continuous access to blogs, social networking sites and emails.
The Media Studies course is designed to enhance your enjoyment, understanding and appreciation of the media and its role in your daily life. The course introduces you both to media ideas and the practice of production, which gives you the chance to develop a real understanding of media platforms, the contemporary media landscape and the influential role of the media in today’s society. As a consumer you will become more aware of the many ways in which media messages are presented to us, as well as discovering how the institutions that produce and distribute media products are trying to influence you. If you want a career in media or marketing, your experience producing and evaluating your own media productions will give you a real hands-on understanding of both how media messages are created and their aims
What will I be learning about?
You will debate key critical questions related to the social, cultural, political and economic role of the media. Through studying media products holistically, you will engage with the dynamic relationships between media products, media industries and audiences. Throughout the two year course, you will critically investigate the role of advertising and marketing, film, magazines, music video, newspapers, online media, radio, television and video games. In the second year you will carry out an individual piece of work that will give you the chance to really understand the relationship between research and practical production.
Where will this lead?
The entertainment and media sector is big business in the UK, accounting for £1 in every £10 of the country’s exports and hiring 1.5 million people in the UK. Importantly, it is currently in a period of growth and, with new media platforms being developed every year, there is a great demand for graduates with up-to-date training. There are opportunities within journalism, public relations, advertising, sound, theatre and television production, and media editing. Would-be performers and writers can also benefit from knowledge of the industry.
How will I be assessed?
There are two examinations and one coursework production in the final year of the course.
Eight grade 9-4 at GCSE level including minimum level 5 in English.